The Exponent Blog

Talking market growth strategies

Physician & Patient Marketing:   Are you leveraging the top four healthcare marketing trends of 2018? It’s not too late Even though the year has already slid into its last quarter, there’s still plenty…

Physician Relationship Management: The role of a physician liaison now requires a much greater focus on building strategic relationships and creating a partnership over just checking off visits. Below are a five tips…

Physician Relationship Management: A poll completed by Marketware reports that over 68% of physician liaisons are completing data analysis without the help of an analysist expert. Whether physician liaisons have the help of…

Physician Relationship Management: Marketware recently had an opportunity to welcome to the Healthcare Marketing & Physician Strategies Summit to Salt Lake City. As a result, increasing connection within the healthcare system has been…

Physician Relationship Management: According to a poll done by Barlow/McCarthy, 92% of respondents believe that the most important criteria to doctors in the selection of other specialists is clinical expertise with flow of…

Physician Relationship Management: Unfortunately, the physician liaison role is widely misunderstood by key players in health systems as problem-solving instead of relational building. Physician liaisons are primarily responsible for developing relationships with physicians in order…

Physician Relationship Management: Whether you work in a small or large practice, accountability is a crucial ingredient to achieving success. As a physician relations manager, it is your responsibility to help ensure that…

Physician & Patient Marketing: It is no secret that technology has become a massive factor in our everyday lives. A 2013 Pew Research Center Report states that “72% of internet users said they looked…

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