The Exponent

Talking market growth strategies

Physician Relationship Management: According to a poll done by Barlow/McCarthy, 92% of respondents believe that the most important criteria to doctors in the selection of other specialists is clinical expertise with flow of…

Physician Relationship Management: Unfortunately, the physician liaison role is widely misunderstood by key players in health systems as problem-solving instead of relational building. Physician liaisons are primarily responsible for developing relationships with physicians in order…

Physician Relationship Management: Whether you work in a small or large practice, accountability is a crucial ingredient to achieving success. As a physician relations manager, it is your responsibility to help ensure that…

Physician & Patient Marketing: It is no secret that technology has become a massive factor in our everyday lives. A 2013 Pew Research Center Report states that “72% of internet users said they looked…

Physician Relationship Management: In the past, health systems could rely on referrals as a primary source of patient growth. But today’s changing market demands a more active and orchestrated approach. That’s why many…

Physician Relationship Management: Your new physician will be working directly with patients, representing your organization and directly impact your reputation of care and more. Here are the top 15 questions to help you…

Physician & Patient Marketing: A key demographic of the American healthcare system is more in tune with digital trends than your marketing strategy may have anticipated. According to Pew Research Center, 42% of senior…

Business Intelligence: February may be half way over, but it is never too late to realign market priorities and strategies to increase cardiovascular service line growth. To build a strategic service line,…

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