The Exponent Blog

Talking market growth strategies

Physician Relationship Management:   Chances are, you can’t find a good physician liaison definition. However, physician liaisons are rapidly becoming indispensable to the success of healthcare clinics and organizations across the country. Physician…

Physician Relationship Management:   If you’re looking for new ways to improve physician referral partnerships, connect with Marketware at the 2019 Healthcare Marketing & Physician Strategies Summit (HMPSS), May 21-23 in Chicago.  …

Business Intelligence:   Marketware’s pleased to announce we will be attending the American Association of Orthopaedic Executives (AAOE) 2019 Annual Conference, May 5-8. We’re thrilled to join with other orthopedic practice professionals…

Physician & Patient Marketing:   Both new and more established physicians often need help building their referral partnerships. These partnerships are an essential part of growing a thriving practice. But building referral partnerships is…

Physician Relationship Management:   There are many professionals in the healthcare industry that wonder, “What is a physician liaison and how can they impact our organization?” In this article, we’ll explore how a physician…

Physician Relationship Management:   Traditionally, healthcare administrators have worked their hardest to simply keep physicians happy, but times are changing. What worked in the past is rapidly shifting as we move towards a…

Business Intelligence:   As we move away from encounter-based medicine that bases doctors’ compensation on individual visits, and towards a value-based public health system that focuses on patient outcome, there is an…

Business Intelligence:   What’s been common practice in the financial and retail sector for years is finally making its way into the healthcare system. “Big data” is making waves in healthcare for…

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