The Exponent Blog

Talking market growth strategies

Business Intelligence:   As we move away from encounter-based medicine that bases doctors’ compensation on individual visits, and towards a value-based public health system that focuses on patient outcome, there is an…

Business Intelligence:   What’s been common practice in the financial and retail sector for years is finally making its way into the healthcare system. “Big data” is making waves in healthcare for…

Physician & Patient Marketing:   Are you leveraging the top four healthcare marketing trends of 2018? It’s not too late Implementing marketing strategies is critical for your healthcare business. In order to better implement…

Physician Relationship Management: The role of a physician liaison now requires a much greater focus on building strategic relationships and creating a partnership over just checking off visits. Below are a five tips…

Physician Relationship Management: A poll completed by Marketware reports that over 68% of physician liaisons are completing data analysis without the help of an analysist expert. Whether physician liaisons have the help of…

Physician Relationship Management: Marketware recently had an opportunity to welcome to the Healthcare Marketing & Physician Strategies Summit to Salt Lake City. As a result, increasing connection within the healthcare system has been…

Physician Relationship Management: According to a poll done by Barlow/McCarthy, 92% of respondents believe that the most important criteria to doctors in the selection of other specialists is clinical expertise with flow of…

Physician Relationship Management: Unfortunately, the physician liaison role is widely misunderstood by key players in health systems as problem-solving instead of relational building. Physician liaisons are primarily responsible for developing relationships with physicians in order…

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