The Exponent Blog

Talking market growth strategies

Physician Relationship Management: The role of a physician liaison now requires a much greater focus on building strategic relationships and creating a partnership over just checking off visits. Below are a five tips…

Physician Relationship Management: A poll completed by Marketware reports that over 68% of physician liaisons are completing data analysis without the help of an analysist expert. Whether physician liaisons have the help of…

Physician Relationship Management: Marketware recently had an opportunity to welcome to the Healthcare Marketing & Physician Strategies Summit to Salt Lake City. As a result, increasing connection within the healthcare system has been…

Physician Relationship Management: According to a poll done by Barlow/McCarthy, 92% of respondents believe that the most important criteria to doctors in the selection of other specialists is clinical expertise with flow of…

Physician Relationship Management: Unfortunately, the physician liaison role is widely misunderstood by key players in health systems as problem-solving instead of relational building. Physician liaisons are primarily responsible for developing relationships with physicians in order…

Physician Relationship Management: Whether you work in a small or large practice, accountability is a crucial ingredient to achieving success. As a physician relations manager, it is your responsibility to help ensure that…

Physician & Patient Marketing: It is no secret that technology has become a massive factor in our everyday lives. A 2013 Pew Research Center Report states that “72% of internet users said they looked…

Physician Relationship Management: In the past, health systems could rely on referrals as a primary source of patient growth. But today’s changing market demands a more active and orchestrated approach. That’s why many…

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