Chesapeake Urology Associates
Growing Practice Uses Data Analysis to Expand into New Markets Chesapeake Urology’s success has come from the vision of its original founders to provide their patients with a care experience that included any of the urology services they might need. The group has attracted talented urologists with advanced training in various subspecialties of the profession.
Referral Targeting with Business Intelligence
Panorama prides itself on delivering cutting-edge, quality orthopedic & wellness care to its patients. With offices in Golden, Westminster, & Highlands Ranch, as well as a variety of ancillary & specialty care centers throughout the metro area, Panorama assists its patients with care all the way from diagnosis & surgery to rehabilitation & wellness.
Unified Team: Achieving Goals & Initiatives
A common occurrence across healthcare teams is a lack of communication and collaboration between departments. This can lead to silos and inefficiencies as teams end up being pulled in multiple directions with no synergy. Through the use of Marketware, Presence Health, has been able to tear down silos and bring departments together to achieve goals and initiatives as a team.
Streamlines Reporting, Optimizes Tracking
At Roswell Park, a renowned center for cancer research and treatment, patients come from a wide variety of referral sources. Tracking information on regional referral trends is crucial to commanding market share and optimizing outreach efforts. But as Roswell Park Cancer Institute learned, it’s not just about implementing any technology.
Gains Accountability in Physician Outreach
Accountability is the most important piece in the puzzle of yielding and demonstrating results in physician relations. Mitzi Kent, National Sales Leader of LifePoint Health can attest to this—with over 60 Physician Relations and Industry Directors (physician liaisons) managing relationships with more than 7,300 physicians.
Exceeds Year Over Year Goal
While claims data analytics can provide a watchtower view of market trends, learning how to wield this powerful asset requires a high level of expertise and technology that is customized specifically to an organization’s needs. Healthcare systems must invest in the initial molding and implementation of the tool to make this a reality and maximize its value.