About Us

Our purpose. Our people.

Marketware Overview

Founded: 2014   |   HQ: Cottonwood Heights, Utah

With healthcare systems and providers facing an increase in competition, the need to identify revenue leakage continues to be a priority. As a result, Marketware has developed a suite of products designed to strengthen the competitive advantage for teams working in physician relations, analytics, marketing, strategic planning and business development. Each product works seamlessly together to ensure healthcare executives have the insight they need to target, track and trend their market share. Over the past year, Marketware has positioned itself to be a known leader in the enterprise segment and continues to serve a growing industry.

Marketware’s Timeline

Marketware secures new capital and brings on a new leadership team including CEO, COO and CTO. New leadership led efforts to expand the PRM into a growth suite, offering multiple business development products and data sources.

Client Success and Support teams are revamped. Former liaisons with end-to-end experience are recruited to help streamline implementation and identify consistent ways to support client satisfaction and retention.

Marketware expands Product and Data Engineering teams to add new functions and features to Ascend. New activity, internal encounter and external claims dashboards are added to strengthen client productivity and outreach results.

Embark, a web-based tool designed to support provider recruitment and onboarding is released. Marketware continues to leverage further product enhancements and client offerings.





Marketware Client Partners Across the US

Hospitals & Health Systems   |   Clinics