Physician Relationship Management

Plan, track & measure the effectiveness of liaison activity across key growth initiatives.

PRM, healthcare crm, physician liaison

Maximize Physician Engagement

Marketware’s Physician Relationship Management Platform makes it easier than ever to plan, track, and measure the effectiveness of liaison activity across key growth initiatives. You’ll be better armed to prevent physician turnover and loss of revenue by keeping organized timelines and task assignments. Review responsiveness by tracking physicians and closing the loop on any obstacles to access or service issues. Our easy-to-use platform integrates claims data into the PRM to help you understand patient mix, payer mix, claims volume, and shared patient connections at the provider level to help you evaluate return on visit.

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Plan, Track & Measure with Our PRM

Physician Relationship Management — screen shot of the PRM platform

Set growth initiatives.

Use Marketware’s Physician Relationship Management solution to set growth initiatives specific to outreach campaigns, including goal setting, key targets, planned tactics in the relationship development funnel — and, most importantly, related results. Our PRM allows you to see a comprehensive overview of all tasks and active and completed initiatives, plus easily edit and create new initiatives.

Physician Relationship Management — screen shot of the PRM platform

Track progress.

Provide clarity and assurance by quickly and easily producing robust reports on the different aspects of your physician relationship management initiatives. For ease of stakeholder engagement, you can also simply export your reports into a variety of formats, ranging from PDF to CSV and more. Generate reports that demonstrate the Return on Investment (ROI) of your referral development. That means you’ll be able to see your referrals increase over time and correlate that increase with the initiatives you’ve created and the relationships you’ve built.

Physician Relationship Management — screen shot of the PRM platform

Monitor issue management.

Identify and track roadblock issues by referral source and monitor average response times. This feature allows you to explore department-specific or organizational access and service trends that may lead to growth barriers. Our issues section allows you to effortlessly log new issues, view notes, and run detailed reports. 

Physician Relationship Management — screen shot of the PRM platform

Plan your work.

Our product allows you to visualize & prioritize tasks & candidate contacts. Marketware’s PRM also gives multiple team members and departments the ability to contribute to your day-to-day plans and provides strategic reports to identify your key metrics and understand your Return on Investment (ROI) and Return on Visit (ROV)

Reduce referral leakage.

Referral leakage is a pressing issue in healthcare, occurring when patients are referred to or seek out-of-network providers for specialist services or other medical needs. Every hospital experiences leakage — it’s inevitable. But there are ways to reduce leakage and increase your growth.

Physician Relationship Management — screen shot of the PRM platform

Enjoy seamless data integrations.

See claims results, including patient mix, payer mix, claims volumes & shared patient connections at the provider level in our PRM and access PRM filters to view internal & external data results to key profile fields or providers in specific initiatives, visits, or issues collected from providers. 

Work From Anywhere

Work from anywhere. 

Our mobile-friendly solutions give liaisons the flexibility to work within the product while out in the field, ensuring tasks and notes are current. The mobile option also allows managers to see both the quantity and quality of visits, both in-person and virtual, in real-time.

What makes our PRM different?

Field Intelligence

Field Intelligence

See all activities by practice, provider, liaison, or initiative & gather market intelligence with our key insights.

Internal Data

Identify top-performing service lines, referring providers & outbound referrals to evaluate return on investment.

External Data

External Data

Track top providers in the market by provider or service line & analyze shared patient mix.

Dedicated Client Support

Our Client Success Executives will be with you every step of the way, from implementation to strategy, we’re here to accelerate growth & success.

Who should use a PRM?

Provide the best tool to foster the right provider relationships.

Who Should Use A PRM

Data Analysts

Physician Liaisons


Physician Onboarding

Marketing Leaders

Practice Administrators

Strategy Analysts

Business Development Analysts


Frequently asked questions about physician relationship management.

What is physician relationship management software?

Physician relationship management (PRM) software is a centralized platform physician liaisons, administrators and other business development team members use to build provider and practice profiles, record field intelligence, track engagement efforts, monitor issues, and more. 

How can physician relationship management software help me understand physician referral patterns?

PRMs that integrate with your internal data can help business development teams visualize key referral sources and evaluate the strength of these relationships over time. For example, dashboards can help visualize where first-time referrals are coming from and what percentage are made in response to outreach. Teams can also watch for declines across key specialties that might indicate barriers to patient access or opportunities for service recovery. 

How can physician relationship management software help me reduce patient leakage?

PRMs that integrate external claims data can help business development teams visualize how many patients’ key referral sources are sharing with targeted specialties today and what percentage are being captured by their provider network. This helps confirm patient pipelines that can lead to outmigration and with this analysis, providers can be marked as retention or growth targets for specific outreach campaigns. 

How can physician relationship management software help me increase physician satisfaction & retention?

PRMs that track both engagement activities and field issues help business development teams understand who they’re spending their time with and how often, as well as key themes and responsiveness scores relating to practice or hospital barriers. They can also use dashboards, reports, and modules to develop satisfaction and retention plans. 

How can my team use data integration from my physician relationship management platform?

By using a physician relationship management (PRM) platform that integrates different sources of data within the provider profile, your team can view internal and external data trends at the provider level. This places key data at a liaison’s fingertips including patient mix, payer mix, claims volumes, and shared patient connections — all within the PRM which supports stronger target lists and pre-call planning.