Market insight from recognized thought leaders

Effective Ways to Analyze Trends During the Pandemic: AAPL 2020

In a breakout session for the 2020 AAPL Wired Workshop, Marketware discusses the impact COVID-19 has had on physician liaisons and explore how different data sources can be used to analyze and evaluate trends to help transition your organization back to growth.

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2-Part PRM Series

At the HMPS 2020 Virtual Summit we talked about how to maximize a PRM for planning & sales. To follow up, Marketware invited Kriss Barlow of Barlow/McCarthy to join us on this webinar to talk about a chapter from her new book, focusing on tracking & reporting: ‘Physician Relations: The Model, The Method & The Impact’.

Maximizing Your PRM for Sales: Planning, Reporting & Measurement

Join Marketware COO, Carrie Bennett, as she teams up with Erica Hammond (Tampa General Hospital) and Nancy Vaneslow (Children’s Wisconsin) to discuss how to maximize your Physician Relationship Management (PRM) for sales planning, reporting, and measurement.

Capturing Key Intel to Support Service Line Recovery & Growth

As health systems and practices begin to resume elective testing and procedures, liaisons have an important role to play in gathering intelligence that connects the dots and reveals opportunities for their organization to not just survive – but thrive beyond COVID-19.

4-Part Recruiting Strategy Sessions

As industries across the US are prioritizing the health and safety of their employees and communities amid coronavirus, many recruitment teams are reassessing how they conduct physician candidate interviews. In many cases, this means transitioning from in-person interviews and site visits to virtual ones.

A New Strategy for Keepage: Partnering with the ED for Provider & Patient Retention

By partnering with key members of the care team, liaisons can help to increase timely patient-to-provider access and build relations with key referring and attending physicians. Learn about this new strategy for keepage here.

5 Ways Liaisons Can Positively Impact New Provider Recruitment

With a growing shortage of physicians, we must reconsider our recruitment strategies. Liaisons can be incredible assets in this battle for the same top candidates. Learn 5 ways they can immediately impact the success of your new provider recruitment & onboarding.

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