Target. Track. Trend.

Healthcare relationship management & analytics technology that strengthens your competitive advantage & generates new growth opportunities.

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Influence Physician & Patient Choice with
Our Comprehensive Set of Solutions

Ascend - Physician Relationship Management

Physician profiles, combined with business intelligence data, offer quick analysis & actionable tasks that optimize relationships with referral sources. Intuitive dashboards show you month-to-month trends, liaison activity, notifications & a clear visualization of the health of your physician relations.


Analyze claims & internal EHR/EMR data to provide clear insight into physician referral behavior in your market. Then, use dashboards to easily visualize this data to locate & stop leaks, identify competition, target providers & discover new market share opportunities for your organization.


Communicating your message efficiently begins with targeting the right audience. Centric’s web-based platform makes importing, saving & managing physician lists easy. Through list segmentation, you can also design the workflow of your marketing automation to provide the best experience.

Relationship Management & Analytics Technology

Marketware’s data-driven products are designed to deliver strategic growth to healthcare organizations of all sizes. Trusted by more than 200 health systems nationwide to help target, track & trend their market share, Marketware can provide the knowledge you need to guide your growth strategies & meet individual goals. Make sure your organization has the insights to effectively influence physician & patient referral behaviors with Ascend, Scout & Centric. Talk to an expert & see for yourself.

Learn How Organizations Are Using Marketware

Healthcare News & Upcoming Events


American Association of Physician Liaisons 2019 Annual Conference

Salt Lake City, UT  |  June 26-28, 2019


Society for Healthcare Strategy & Market Development 2019 Connections

Nashville, TN  |  September 8-12, 2019