Target. Track. Trend.

Healthcare relationship management & analytics technology that strengthens your competitive advantage & generates new growth opportunities.

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Influence Physician & Patient Choice with
Our Comprehensive Set of Solutions

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Physician Relationship Management

Physician profiles combined with business intelligence data offer quick analysis & actionable tasks that optimize relationships with referral sources. Intuitive dashboards show you month-to-month trends, liaison activity, notifications, and a clear visualization of the health of your physician relations.

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Business Intelligence

Analyze claims and internal EHR/EMR data to provide clear insight into physician referral behavior in your market. Then use dashboards to easily visualize this data to locate and stop leaks, identify competition, target providers and discover new market share opportunities for your organization.

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Physician & Patient Marketing

Communicating your message efficiently begins with targeting the right audience. Importing, saving, and managing patient lists is made easy through Centric’s web-based platform. Through list segmentation, you can design the workflow of your marketing automation to provide the best experience.

Know Your Market, Grow Your Market

Marketware’s data driven products are designed to deliver strategic growth to healthcare organizations of all sizes. Trusted by more than 200 health systems nationwide to help target, track and trend their market share, Marketware can provide the knowledge you need to guide growth strategies and meet your individual goals. Make sure your organization has the insights to effectively influence physician and patient referral behaviors with Ascend, Scout and Centric. Talk to an expert and see for yourself.


Learn How Organizations Are Using Marketware

Healthcare News & Upcoming Events


April 14 – 17, 2018   |   Orlando, Florida

Find us at booth #180 — AAOE’s 2018 Annual Conference

Healthcare Strategies Summit

April 30 – May 2, 2018   |   Salt Lake City, UT

Find us at booth #35 — 23rd Annual Healthcare Marketing & Physician Strategies Summit

Webinar Hosted by SHSMD

May 8, 2018   |   Online

Beyond Recruiting: How to Onboard and Retain Your Best Physicians