Physician Guide to Market Outreach

Physician outreach is a crucial part of a comprehensive marketing strategy – especially when it comes to launching or growing a specialty practice. Local physicians and their referral coordinators send patients to specialists they can trust. This is why it’s important to position yourself as an expert and a resource as you build those relationships with key providers.


In this guide, we discuss the 5 key steps to physician outreach and show you how you can implement them.

  1. Using data sources to understand physicians to target with
  2. 3 things to address when constructing your practice message
  3. Which 3 contacts should be targeted during your practice visits
  4. Using a tracking tool to track your visits & touch points
  5. What metrics to follow to measure success


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