Liaison Success:

A 3—Part Series

Part 1: Delivering on Referral Growth, Your Primary Objective

In the first segment of our three-part series, we offer ways you can more effectively grow referral volumes and corresponding revenues for your organization. Topics include:

  • Interpreting referral patterns and spotting warning signs

  • Defining and combatting “splitter” behavior

  • Creating a steadier, more predictable referral stream

Speaker
 

Carrie Bennett

VP of Client Strategy

Marketware

 

Part 2: Working Efficiently & Effectively

The second part of our three-part series focuses on how liaisons can hone their craft and become some of the best in the business. From sharing trade secrets to discussing latest technologies, the insights include:

  • The value of going mobile. Technology accessed through a mobile device can improve your skills, productivity and outcomes

  • Better ways to track activities. It’s time to organize your efforts beyond sticky notes and spreadsheets

  • What data can do for you. Information, research and other forms of data allow you to strategically target physicians for outreach activities

Speakers

Josh Cameron

Client Success Strategist

Marketware

 

Erica Newell

Client Success Strategist

Marketware

 

Part 3: Transitioning Your Program from Good to Great

The final segment in this series discusses ways to finetune your liaison program and pinpoint needed adjustments. Learn how to take your program from one that gets the job done to one that truly exceeds expectations:

  • Add value at every outreach activity with proper preparation and specific goals

  • Quantify program ROI and demonstrate your real value to the organization

  • Increase the scope of your program to include physician recruitment and retention activities

Speakers
 

Danielle Krystyniak

Client Success Strategist

Marketware

 

Katie Alexander

Director,Physician Relations & Community Engagement

Tampa General

 

 

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