Growth & Volume: Data-Driven Referral & Market Expansion
Discover how to use Marketware’s Physician Strategy Suite to identify referral whitespace, expand market coverage, and turn targeted outreach into measurable growth. This session demonstrates how a PRM with Analytics links day-to-day activities with executive-level outcomes.
From shared-patient analysis and procedure insights to first-referral tracking and loyalty buckets, you’ll see practical ways to set baselines, prioritize targets, and monitor progress with dashboards you can use right away.
Whether you’re launching new growth initiatives or refining what’s working, this webinar gives you a clear, data-first playbook for driving volume and telling a compelling ROI story.
Key strategies & growth tactics revealed in this webinar:
Build Your Baseline & Targets
Set starting volumes and realistic, ROI-aligned goals to track quarter over quarter.
Find Referral Whitespace
Use shared-patient, procedure, and patient-migration views to spot high-value providers and geographies.
Convert Activity to First Referrals
Tie initiatives and field visits to first-referral wins with the First Referrals report—then systematize follow-ups.
Raise Keepage & Loyalty
Identify “splitters” and move them toward 85–95% loyalty using Provider Integrity Analysis.
Track Market Share & New Patient Growth
Monitor 2–5% annual share gains and 10–20% new-patient lifts with Internal Trend and service-line dashboards.
Benchmarks & Best Practices
Plan for multiple touchpoints (often ~7) to the first referral, align outreach with service-line goals, and review results on a regular cadence with your CSE.
Speakers
Danielle Krystyniak
VP of Client Success
Marketware
Ally Frank, MBA
Client Success Executive
Marketware