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Outreach that Works: Building Initiatives & Measuring ROI
In this session, we’ll show you how to move beyond ad hoc outreach and spreadsheets by leveraging Marketware’s Initiatives feature. Learn how top healthcare organizations use structured, data-informed…
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Understand, Identify, & Stop the 3 Types of Hospital Leakage
Hospital leakage, the migration of patients, referrals, or procedures out of a healthcare network, is a significant challenge for many organizations. It not only undermines financial performance but…
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Stop Letting Spreadsheets Slow Down Your Onboarding Process
Spreadsheets Aren’t Enough for Physician Onboarding Onboarding a new physician is more than just checking boxes. It’s the final step in a long, expensive recruitment process, and it…
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Marketware Enables Citizens Medical Center to Target Physician Outreach & Meet Patient Needs
Like most healthcare organizations that lack a dedicated solution for physician outreach, Citizens for years relied on the same bag of familiar tools: Excel spreadsheets, Google maps, a telephone, and a full tank of gas. While these tools help get the job done, they don’t enable efficiency.
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Why a PRM Outperforms a CRM for Physician Outreach
If the objective is to pound nails, several tools can accomplish the task. A rock will work okay, but a brick would be better. The flat side of…
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3 Reasons You Should Be Tracking Physician Liaison Activity
You’re checking your monthly referral report and notice that Dr. Roberts, the PCP down the road, has finally referred patients to your clinic. You’ve been waiting for this…
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Physician Recruiters Need More than Spreadsheets or a Standard Applicant Tracking System
While sufficient in other industries, spreadsheets and generic applicant tracking systems often fall short of supporting the demands of physician recruitment. They lack the structure and flexibility…
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Why You Can’t Afford to Get Physician Hiring Wrong
Aside from financial loss from criminal behavior, one of the greatest fears for most businesses is probably a failed hire. In any enterprise, the costs of recruiting, interviewing, hiring, onboarding, and training are significant.
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10 Physician Outreach Strategies that Drive Referral Growth
Effective physician outreach strategies go far beyond just scheduling visits. They focus on building meaningful, data-informed relationships that deliver long-term value. Successful outreach requires a blend of strategic…
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