9 Ways Marketware Users Can Turn Downtime into PRM Optimization

10-Ways-Ascend-Users-Can-Improve-Their-PRM-Environment

One project that our partners ask about, but don’t always have time to take on, is PRM optimization. With many liaisons now working from home more often, more and more are interested in helping with this valuable activity. Below are my 9 tips for improving your PRM environment as a team.

How Marketware Users Can Turn Downtime into PRM Optimization

	1. Audit your PRM entries for the last 45 days. Are your notes complete? Is there anything you need to do or complete to follow up or follow through on commitments from previous visits?

	2. Meet as a team to review team dashboards & reports, including how you are using task types, categories or topics discussed. Do any of these need to be adjusted so your team can use them more consistently? Get adoption tips here.

	3. Review your list of assigned profiles & targets. Does it need to be updated based on changes in your territory or markets/specialties of interest?

	4. Run the new ‘Provider Integrity Analysis’ dashboards to see shared patient trends in your key service lines & initiatives. Do the integrity scores help identify which providers to target for retention, recovery, nurture or growth?

	5. Ask your CSM to show you how to highlight providers in the Healthcare Analytics Platform & push to the recently updated ‘Initiatives’ section of the PRM.

	6. Explore how your team can use the updates in ‘Initiatives’ to organize, track & measure the impact of your growth campaigns this Spring.

	7. Identify your top 20 specialists. Look each provider up in the PRM & use your field intelligence & their practice website to fill in their practice profiles. Make sure that their correct practice affiliation & primary address are marked as ‘Main.’

	8. Use the new ‘Market Integrity Analysis’ dashboards to see where shared patients are migrating from/to your area & other markets with migration. What initial & secondary providers are driving these trends? Can you research these providers and fill in their profiles?

	9. What percentage of emails do you have for your providers and key office contacts? Could Centric help you use email to stay in touch and share key messages with your providers and their staff?

As always, you are welcome to reach out to your client success manager to review this list in more detail or create training plans. Your CSM can also help you access any of the webinars, articles or tool kits available on the website.

Date: January 02 2020

Subject: Physician Relations

About the author

Carrie Bennett

Strategic Advisor
(Former COO @ Marketware)