Revitalizing Physician Relations: Hit Your Referral Growth Stride

Your liaisons are the best. But could they be better? They can if you make sure your team’s optimally positioned for growth in an increasingly complex healthcare landscape.

Marcy Traxler, VP of Business Development, will show how AMITA Health reconfigured their business development approach for supporting service lines, employed medical group initiatives and physician outreach to improve their tactical physician engagement and referral programs. Plus, Susan Boydell, Partner, Barlow/McCarthy, will offer her insights into referral growth success.


In this webinar, you’ll learn how to:

  • Analyze your referral program’s strengths & weaknesses

  • Evaluate & define your sales cycle

  • Engage new physicians, consolidate teams & adapt to new referral networks, in the face of new affiliations

  • Engage stakeholders & leadership

  • Track ROI through data-driven technology


“Gatekeepers are more ferocious than they ever before. This whole world of revitalization is really important. Because if we’re not providing value in those offices, we’re not going to get face time with the key decision makers.”
— Susan Boydell, Barlow McCarthy



Marcy Traxler Headshot

Marcy Traxler

VP of Business Development
AMITA Health System


Susan Boydell


Webinar—Revitalizing Physician Relations



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