PRM Series

2-Part Series in Partnership with Barlow/McCarthy


Part 1: Using PRM Reports to Optimize Team Outreach

At the HMPS 2020 Virtual Summit we talked about how to maximize a PRM for planning & sales. To follow up, Marketware invited Kriss Barlow of Barlow/McCarthy to join us on this webinar to talk about a chapter from her new book, focusing on tracking & reporting: ‘Physician Relations: The Model, The Method & The Impact’.

In this webinar, you’ll learn more about:

  • The benefits of visit tracking

  • Key parts of the visit your team should be recording

  • Helpful acronyms for ensuring your team’s notes are complete

  • Metrics physician relations leaders should be monitoring

  • Sample dashboards that managers can use to optimize team performance


Part 2: Tying PRM Activity to Results

When it comes to choosing a Physician Relationship Management (PRM) platform, many teams are interested in a tool that not only captures intelligence, but helps leaders tie activities to results. This is why PRMs, like Ascend by Marketware, include the ability to import internal & external data. 

In this webinar, you’ll learn more about:

  • Opportunities to look at what internal data points can highlight activity

  • Ways clients are using external data to highlight loyalty shifts over time

  • Worksheets teams are using to calculate ROV & bottom-line impact

  • Sample reporting teams can use to communicate quantitative & qualitative results Time



Kriss Barlow, RN, BSN



Carrie Bennett, FACHE

Strategic Advisor, (Former COO)

Susan Boydell, FACHE






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