When it comes to referral development, your campaign should be defined by your budget and your goals. In most cases you will be choosing between a “Blitz” or a “Coordinated” campaign structure, or maybe you’ll need a bit of both. But how do you know which effort is best for your practice and your activity?
Before deciding where to focus your time and attention, it’s important to first connect with leaders in your organization to uncover key priorities. Your team leaders can also provide valuable insight based on information sharing and time spent in the field. Gathering and evaluating priorities can help ensure your goals are met in harmony with your organization.