Healthcare Service Line Planning

Translate market insights and stakeholder feedback into effective goals and strategies

Service Line Performance Review

Ready-to-present executive briefing highlighting opportunities to strengthen and grow a targeted service line. The review includes a formal analysis of current service line trends, gaps and opportunities based on market insights and intelligence gathered from essential stakeholders.


New Service Analysis

Summary white paper reviewing current industry trends tied to the implementation of a new service offering. Includes a summary of best practices and resources needed for implementation, as well as projected financial, market and quality impact.

Service Line Initiatives Planning

Tailor-made plan supporting the promotion of a specific service line initiative based on market insights, known best practices and intelligence from key stakeholders. Includes a targeted list of strategies and related encounters that can be imported, tracked and monitored within Ascend.

Creating Return On Investment

Market Share Use Case

Supported the organization and implementation of cardiovascular joint operating committee to research new programs, procedures and opportunities to harness potential patient pipelines.

Results: Within the first two years of program launch, the health system achieved 19% growth in valve cases. These volume shifts coupled with shifts in direct costs, tied to an estimated $200K in incremental contribution margin and a four point increase in market share.

Helpful Resources & Templates

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Spark is a grouping of strategic resources & tools aimed to kick start results by optimizing use of Marketware products to identify, leverage & realize opportunities for growth. Offerings are designed to provide levels of support in successfully executing initiatives related to service line planning, physician engagement, provider alignment & referral team development.