Marketware Webinar: Prepare Physicians for Outreach Success

Prepare Physicians For Outreach-Header


Both new and more established physicians often need help building their referral partnerships. These partnerships are an essential part of growing a thriving practice. But building referral partnerships is also an area most doctors didn’t learn about in medical school, and a skill that takes great practice to hone over time. Physicians must learn how to balance follow-ups with giving a contact some space. They must learn what to say and what to hold back. The act of building referral partnerships is truly an art.


Marketware’s Partnership with SHSMD

Marketware recognizes the need for greater resources to help physicians achieve outreach success. With this goal in mind, we’re partnering with SHSMD (The Society for Healthcare Strategy and Market Development) to a provide a FREE webinar. The webinar will be held tomorrow (March 27, noon–1:00 p.m. CT) and will cover a variety of strategies to reduce physician ramp time all while making visits meaningful and impactful.

This webinar “5 Tips for Preparing Physicians for Outreach Success” will also address how to follow through with documenting first referrals and how to encourage follow-ups. Lastly, the webinar will offer instruction on how to use technology to better document and monitor return on visits (ROV).


Webinar Speakers

During this webinar you will hear best practices and use cases from Tampa General Hospital, a leading medical center in Florida and one of the best in the nation. Speakers from Tampa General Hospital include, Crystal Bishop, Manager of Physician Business Development and Rebeca Mitchell Business Development Representative.

Attendees will also hear from Carrie Bennett, VP of Client Strategy at Marketware. Over the past 17 years, Carrie has worked in a variety of healthcare settings and roles, including launching a nationally recognized physician relations and onboarding program. She has also collaborated with 100+ teams to develop and implement growth strategies targeting physicians, hospital leaders, practice administrators and service lines.


Register for the Webinar

To participate, register on the webinar’s home page.Then tune into Marketware’s webinar, “5 Tips For Preparing Physicians for Outreach Success” on Wednesday, March 27, noon – 1 pm CT. One hour spent watching the webinar will help physicians take their referral partnerships to the next level. You won’t regret investing the time in viewing this completely free event.

To further expand your healthcare strategy, don’t forget to consider the SHSMD Connections 2019 conference in Nashville this September.


SHSMD Connections Conference 2019

Those who miss the live webinar or who want to refer back to the tips and best practices can view it at any time on demand at Also, for those interested in additional business development strategies, consider attending SHSMD Connections Conference 2019–the largest and most prominent voice for healthcare strategists in planning, marketing, communications, public relations and physician strategy. This year’s conference will be held September 8-11 in Nashville, Tennessee. Marketware will be also be in attendance, and you can stop by the booth to learn more about how we help healthcare teams strengthen their competitive advantage and generate new growth opportunities.

SHSMD Connections Conference will include over 1,600 healthcare strategy professionals with access to over 60 workshops and training sessions. The conference will be hosted by leading experts in the industry and will include a customizable learning experience and peer-to-peer idea sharing. Keynote speakers include Sekou Andrews, Jon Meacham, Carla Moor and Shabnam Mogharabi. All speakers are at the forefront of healthcare today and are ready to help you shape your organization and be well prepared for the future of healthcare.