COTTONWOOD HEIGHTS, UT—May 23, 2017—Marketware, a leader in healthcare relationship technology, announced today the addition of Jacob Evans to the company’s executive team. Evans joins Marketware as the Chief Technology Officer.
“The future of Marketware is about continued focus on developing scalable, high quality, customer-centric products,” said Bryce Bartel, Marketware’s CEO. “Jacob has considerable experience in developing software that has become an industry standard; he’s positioned to contribute a great deal to Marketware’s continuing mission to provide the healthcare industry with cutting-edge, category-defining technology.”
Evans has more than 16 years of experience building and leading software engineering and product development teams that have led to phenomenal company growth. He said, “I’m thrilled to join the Marketware team as we work to bring new products and innovations to market that solve big healthcare problems. I’m thankful for the chance to contribute to the company’s exciting evolution.”
Most recently, Evans spent 12 years serving as the CTO of Solutionreach, where he led product initiatives that catapulted the company to its position as the market leader in patient relationship management (PRM) software. The company’s PRM technology currently reaches more than 80 million patients across the US. Prior to Solutionreach, Evans led software development teams at Savage Services, Convergys and the University of Utah.
Krystal Guerra, Marketware’s VP of Marketing, said: “Marketing and sales drive the growth of a business. But a superior product is the key to a successful marketing strategy. I love being able to go to market with the confidence that our products are valuable to our clients and prospects, and Jacob will help ensure we deliver on our commitment to providing customers with superior products.”
Marketware’s robust Growth Suite gives customers the critical insights they need to effectively influence provider recruitment, alignment and growth. Hundreds of health systems nationwide rely on Marketware’s healthcare relationship and data analytics technology. Learn how to target, track and trend your market share at www.marketware.com.