Marketware Joined by New SVP of Sales Alex Obbard

COTTONWOOD HEIGHTS, UT—May 2, 2017—Marketware, a leader in healthcare relationship technology, recently welcomed Alex Obbard, who takes on the role of Senior Vice President of Sales.

“Alex’s presence at Marketware will reinforce an already great team,” said Bryce Bartel, Marketware’s CEO. “He has decades of sales leadership experience, and was an integral part of the phenomenal growth at his last company, Solutionreach. His expertise in the industry will ensure our continued growth on the sales side of our business.”

Obbard has more than 25 years of experience building and leading sales teams and driving SaaS-based sales growth. Before joining Marketware, Obbard served as the SVP of Sales at Solutionreach, the leader in patient relationship management. The company currently supports more than 100,000 healthcare professionals at approximately 25,000 practices. Prior to Solutionreach, Obbard was the Vice President of Sales at Burton Group, Managing VP of Sales for Gartner and VP of Sales & Marketing at dotOne.

Of his transition, Obbard said: “What impressed me about Marketware was that in just a few short years, the team has developed the industry’s best physician relationship management platform, supported by an unmatched analytics engine and toolkit. I feel incredibly fortunate to have joined such a success story in the making.”

Board member Nick Efstratis, Managing Director with Marketware investor EPIC, said, “Alex joins the team at a critical time, and his experience in leading successful sales teams will prove invaluable to the organization as it continues to mark rapid sales growth.”


About Marketware

Marketware provides the healthcare industry with relationship and business intelligence technology. Marketware’s product suite elevates the healthcare experience for teams working in physician relations, data analytics, patient and consumer marketing, strategic planning, and business development. With years of proven experience, Marketware is trusted by health systems across the United States looking to grow, retain or uncover new market share. Learn more about the future of healthcare at


Press release also published here.