COTTONWOOD HEIGHTS, UT—September 13, 2017—Marketware, the leading provider of SaaS healthcare relationship technology, announced the close of $4.5 million Series B led by EPIC Ventures and the appointment of Alex Obbard as the company’s CEO.
Obbard brings more than 25 years’ experience in all areas of revenue and profit generation for technology organizations, with significant experience driving SaaS-based sales growth. Most recently, Obbard served as SVP of Sales at Solutionreach, the leader in patient relationship management with over 100,000 healthcare professionals and approximately 25,000 practices.
“Not only does Alex have the relevant market experience and a track-record of growth but he has a contagious confidence,” said Nick Efstratis, Managing Director with EPIC Ventures. “I have always enjoyed working with Marketware for their commitment to succeed and Alex’s placement as CEO will only continue to fuel the company’s momentum.”
Obbard commented, “I’m excited and grateful for this opportunity. The Marketware team has accomplished so much, so quickly, establishing our solutions as the industry’s best physician relationship management and analytics platform. Our technology, positioning and people are unmatched and these funds will help launch us into the next stage of our development.”
The appointment comes at a momentous time as Marketware has also closed on a $4.5 million growth round of capital. This round of funding was led by EPIC Ventures with participation from Peak Ventures. EPIC maintains two seats on Marketware’s board of directors, signaling their strong commitment to building a world-class team and company.
“Marketware is rapidly emerging as the industry leader and our investment ensures its ability to meet the overwhelming customer demand,” said Jack Boren, Director at EPIC Ventures. “The team and technology at Marketware are outstanding,” he continued. “We are excited to double down on our investment in the company.”
Marketware’s robust Growth Suite gives customers the critical insights they need to effectively influence provider recruitment, alignment and growth. Hundreds of health systems nationwide rely on Marketware’s healthcare relationship and data analytics technology. Learn how to target, track and trend your market share at www.marketware.com.
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