The Exponent Blog

Talking market growth strategies

Physician Relationship Management:   Traditionally, healthcare administrators have worked their hardest to simply keep physicians happy, but times are changing. What worked in the past is rapidly shifting as we move towards a…

Physician Relationship Management: Today’s physician liaisons need a greater focus on building strategic relationships and creating partnerships, versus just checking off visits. Below are 5 tips to assist physician liaisons in the organization…

Physician Relationship Management: A poll completed by Marketware reports that over 68% of physician liaisons are leveraging healthcare data analytics without the help of an analysist expert. Whether physician liaisons have the help…

Physician Relationship Management: Marketware recently had an opportunity to welcome to the Healthcare Marketing & Physician Strategies Summit to Salt Lake City. As a result, increasing connection within the healthcare system has been…

Physician Relationship Management: According to a poll done by Barlow/McCarthy, 92% of respondents believe that the most important criteria to doctors in the selection of other specialists is clinical expertise with flow of…

Physician Relationship Management: Unfortunately, the physician liaison role is widely misunderstood by key players in health systems as problem-solving instead of relational building. Physician liaisons are primarily responsible for developing relationships with physicians in order…

Physician Relationship Management: Whether you work in a small or large practice, accountability is a crucial ingredient to achieving success. As a physician relations manager, it is your responsibility to help ensure that…

Physician Relationship Management: In the past, health systems could rely on referrals as a primary source of patient growth. But today’s changing market demands a more active and orchestrated approach. That’s why many…

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