The Exponent Blog

Talking Market Growth Strategies

Physician Relationship Management: Physician liaisons are a critical component of organizational growth strategies. Yet, quantifying and communicating their value to internal stakeholders can be challenging as much of the work they do tends…

Physician Relationship Management: You’re checking your monthly referral report and you see that the PCP down the road—Dr. Roberts—has finally referred patients to your clinic. You’ve been waiting for these referrals since he…

Physician Marketing: You don’t typically get married after a 1st date—and a committed physician referral relationship doesn’t happen after a single visit. Establishing these relationships take multiple connections to earn a referral…

Physician Relationship Management: Many professionals in the healthcare industry that wonder, “What is a physician liaison and how can they impact our organization?” In this article, we explore how a physician relations liaison…

Physician Relationship Management: I recently had the honor and privilege of facilitating a virtual workshop session, “Reimagining Physician Relations: The Time is Now!” for the Forum for Healthcare Strategists. I joined 3 talented…

Physician Relationship Management: Effective communication is an important cornerstone for establishing rapport and building physician relations. A number of our Marketware clients have created a formal outreach or liaison role that actively builds…

Physician Relationship Management: Once upon a time in my career, I relocated to Brentwood, Tennessee, to help spearhead new physician engagement efforts for LifePoint Health. When surveying their hospital leadership, physician satisfaction and engagement…

Physician Recruitment: In a recent Barlow/McCarthy webinar, “From Backfill to Growth: Creating your Surgery Recovery Road Map”, Susan Boydell, Tricia Anderson and I discussed the opportunity health entities have to not only successfully…

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