The Exponent Blog

Talking market growth strategies

Physician & Patient Marketing:   Are you leveraging the top four healthcare marketing trends of 2018? It’s not too late Implementing marketing strategies is critical for your healthcare business. In order to better implement…

Physician & Patient Marketing: It is no secret that technology has become a massive factor in our everyday lives. A 2013 Pew Research Center Report states that “72% of internet users said they looked…

Physician & Patient Marketing: A key demographic of the American healthcare system is more in tune with digital trends than your marketing strategy may have anticipated. According to Pew Research Center, 42% of senior…

Physician & Patient Marketing: Ask a clinical administrator how they plan on growing their business in the near future, and there’s a good chance you’ll hear them talk about new patient acquisition. Who they…

Physician & Patient Marketing: For orthopedic and spine practices, one of the most important factors for success and sustainability is having a diverse patient population. To accomplish this, a diverse marketing strategy must be…

Physician & Patient Marketing: Within healthcare and nearly every industry for that matter, CMOs and CEOs are constantly looking for and expecting marketing professionals to craft marketing campaigns that not only increase brand awareness…

Physician & Patient Marketing: Can’t we all just get along? A common point of frustration for many healthcare organizations is the alignment between marketing and business development (also referred as physician relations). We’ve all…

Physician & Patient Marketing: In the traditional view, a patient walks into a medical office or a hospital with only one thing in mind: the medical outcomes of their treatment. At the end of…

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