The Exponent Blog

Talking market growth strategies

Physician Marketing: Within healthcare and nearly every industry for that matter, CMOs and CEOs are constantly looking for and expecting marketing professionals to craft marketing campaigns that not only increase brand awareness…

Physician Marketing: Can’t We All Just Get Along? A common point of frustration for many healthcare organizations is the alignment between marketing and business development (also referred as physician relations). We’ve all…

Physician Marketing: In the traditional view, a patient walks into a medical office or a hospital with only one thing in mind: the medical outcomes of their treatment. At the end of…

Physician Marketing: Online reviews are steering consumer behavior in every sector, and this is becoming more and more true in healthcare. Studies show that nearly half of US patients (44%) look up…

Physician Marketing: Millennials represent 27% of the US population, but they are 100% of the future of healthcare consumers. The new, younger wave of “digital natives” your organization will be serving is…

Physician Marketing: Within the healthcare industry, the elephant in the room is the industry’s lag in marketing when compared to other industries. Between the tight regulation of HIPAA compliance and the numerous…

Physician Marketing: Back in the “old days,” a patient’s main entry point into a hospital was the emergency room. This is where a patient would first meet the staff, get a feel for the…

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