The Exponent Blog

Talking market growth strategies

Physician Marketing:   As a physician recruiter, physician liaison, practice administrator or member of a physician onboarding team, you’re probably experiencing the physician shortage crisis firsthand. According to a study by the…

Business Intelligence:   Marketware’s pleased to announce we will be attending the American Association of Orthopaedic Executives (AAOE) 2019 Annual Conference, May 5-8. We’re thrilled to join with other orthopedic practice professionals…

Physician Marketing:   Both new and more established physicians often need help building their referral partnerships. These partnerships are an essential part of growing a thriving practice. But building referral partnerships is…

Physician Marketing:   Are you leveraging the top 4 healthcare marketing trends of 2018? It’s not too late! Implementing marketing strategies is critical for your healthcare business. In order to better implement…

Physician Marketing: It is no secret that technology has become a massive factor in our everyday lives. A 2013 Pew Research Center Report states that “72% of internet users said they looked…

Physician Marketing: A key demographic of the American healthcare system is more in tune with digital trends than your marketing strategy may have anticipated. According to Pew Research Center, 42% of senior…

Physician Marketing: Ask a clinical administrator how they plan on growing their business in the near future, and there’s a good chance you’ll hear them talk about new patient acquisition. Who they…

Physician Marketing: For orthopedic and spine practices, one of the most important factors for success and sustainability is having a diverse patient population. To accomplish this, a diverse marketing strategy must be…

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