The Exponent Blog

Talking Market Growth Strategies

Physician Marketing: You don’t typically get married after a 1st date—and a committed physician referral relationship doesn’t happen after a single visit. Establishing these relationships take multiple connections to earn a referral…

Physician Marketing: Most healthcare marketing plans include physician marketing outreach visits by liaisons like myself. Some of the visits are discovery visits that I make directly to the practice and some are…

Physician Marketing: Throughout the coronavirus pandemic, a number of our users were either restricted from visiting their assigned practices or needed to find scalable ways of informing and connecting with providers of…

Business Intelligence: While many states are looking to reduce restrictions on shelter-in-place, many industries and workplaces are continuing to keep employees at home, shifting to a virtual office. Many of us are…

Business Intelligence:   Marketware’s pleased to announce we will be attending the American Association of Orthopaedic Executives (AAOE) 2019 Annual Conference, May 5-8. We’re thrilled to join with other orthopedic practice professionals…

Physician Marketing:   Both new and more established physicians often need help building their referral partnerships. These partnerships are an essential part of growing a thriving practice. But building referral partnerships is…

Physician Marketing:   Are you leveraging the top 4 healthcare marketing trends of 2018? It’s not too late! Implementing marketing strategies is critical for your healthcare business. In order to better implement…