The Exponent Blog

Talking Market Growth Strategies

Physician Relationship Management:   The business of healthcare is changing. Health systems are gearing up to adapt to a new value-based healthcare environment, driven by the Affordable Care Act (ACA). The ACA wants…

Healthcare Updates: As fast as it came, SHSMD Connections 2016 has come and gone and now is a great time to reflect on what we have learned and most importantly what we…

Physician Relationship Management: Shortly after college, I accepted a role as Director of Marketing and Physician Recruitment at my hometown’s local hospital. Like many directors in a small community hospital, I wore a…

Infographic: Managing referral leakage is becoming an important activity for those of us tasked with practice growth. The most commonly understood definition for referral leakage is: referrals that should have came…

Physician Relationship Management: The role of a physician liaison is no easy task. Not only are liaisons required to be great listeners, but they must be strategic in their outreach efforts as well…

Physician Marketing:   Can’t We All Just Get Along? A common point of frustration for many healthcare organizations is the alignment between marketing and business development (also referred as physician relations). We’ve…

Healthcare Updates: By 2025, millennials will represent 75% of the global workforce. Many in the healthcare industry are talking about adapting to the expectations of the rising class of younger patients, but it’s important…

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