The Exponent Blog

Talking Market Growth Strategies

Healthcare Updates: On Inauguration Day, Donald Trump followed through on his campaign promise to “roll back” Obamacare by signing an executive order to minimize the economic burden of the Affordable Care Act…

Physician Relationship Management:   The business of healthcare is changing. Health systems are gearing up to adapt to a new value-based healthcare environment, driven by the Affordable Care Act (ACA). The ACA wants…

Healthcare Updates: As fast as it came, SHSMD Connections 2016 has come and gone and now is a great time to reflect on what we have learned and most importantly what we…

Physician Relationship Management: Shortly after college, I accepted a role as Director of Marketing and Physician Recruitment at my hometown’s local hospital. Like many directors in a small community hospital, I wore a…

Infographic: Managing referral leakage is becoming an important activity for those of us tasked with practice growth. The most commonly understood definition for referral leakage is: referrals that should have came…

Physician Relationship Management: The role of a physician liaison is no easy task. Not only are liaisons required to be great listeners, but they must be strategic in their outreach efforts as well…

Physician Marketing:   Can’t We All Just Get Along? A common point of frustration for many healthcare organizations is the alignment between marketing and business development (also referred as physician relations). We’ve…

Healthcare Updates: By 2025, millennials will represent 75% of the global workforce. Many in the healthcare industry are talking about adapting to the expectations of the rising class of younger patients, but it’s important…

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