We all want to avoid the ups and downs that occur when we don’t have a consistent flow of prospects moving through our sales funnel. The challenge is to have a system that will help us to steadily identify, qualify, present, and close new prospects. The importance of having a consistent system can be illustrated as follows…
I remember a trip to South America I made a number of years ago. After touring a number of countries, and trying a wide variety of foods (some good…some not so good), I stopped over in Atlanta on my way back home…and believe it or not, I actually wanted to go to McDonald’s to eat. Now the reason I went to McDonald’s wasn’t because of their great food.
In Fact, if we took a poll, most “Adult” respondents would say that McDonald’s doesn’t have the most delicious food, yet it’s the most successful restaurant chain on the planet. This apparent paradox can be explained by understanding that at McDonald’s you always get the same consistent product, i.e., a Big Mac, Fries and a Coke are the same, whether you’re in San Francisco, Moscow or Honolulu. And that consistency is what keeps many of us coming back.
Knowing how McDonald’s
can produce a consistent result no matter where on the planet you go…is
the key to your success!
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