Yes, the principles
contained in this paper will guarantee your success in relationship
management (no hyperbola here). And, No, I don’t claim to be
the all-knowing relationship guru. Many great trainers have gone before
me, and this paper brings together that collective knowledge to provide you
with the correct principles for success.
This paper is about principles not techniques. There are hundreds
of papers, books, tapes, seminars, etc. that will teach you different aspects
of selling and relationship managment; how to better qualify prospects, ask
the right questions, make a presentation, etc. But without a correct understanding
of the true principles of effective relationship managment, you will probably
struggle to achieve the success you desire.
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