Our Mission Statement

We help clients use our relationship management technology so they can achieve significant increases in their referrals, retention, and customer service productivity.

Technology and Services we provide our clients:

  1. Relationship Management.
    1. Using MarketWare’s relationship management tools, we will help you streamline each step in your relationship process from initial meetings, qualification, presentation, follow-up and all steps in between.
    2. With these tools, your people will be prompted to do the right thing, at the right time, with the right doctors… Automatically!
  2. A Central Database of Physician Information.
    1. We will help you create a physician database that will give you the right information “at your fingertips”.
    2. Share information with everyone on your physician relations and customer service team, including history and notes, etc. to prevent from being "blindsided" by issues that have arisen with your physicians.
    3. This database can be accessed by your people from anywhere via the internet, VPN, or limited to only those you choose within your own office.
  3. Automate Repetitive Tasks.
    1. Add new physician information and statistics to your database directly from your accounting, credentialing, or other third party providers.
    2. Send Email marketing messages with a single mouse click.
    3. Manage your team better with powerful reports.
  4. Turn-key Implementation.
    1. We will gladly come out to your facility, help you install the system, convert your existing data, and train your users.
  5. On-Going Support.
    1. We provide unlimited phone support.
    2. We use the latest technology (i.e., GotoMeeting.com, etc.) to help you get answers fast.
    3. Unlimited updates to existing versions.
    4. Modifications to your custom database, etc.

Implementing a MarketWare System

Our primary goal in working with you to implement a MarketWare system is to increase your productivity by automating those parts of your relationship process that can achieve the greatest benefit.  As a result, we have designed the following four step process to achieve that goal:

Step 1: Definition and Planning

The first phase in the implementation of MarketWare system is for us to meet with you to discuss your physician relationship managment process. We will work together to determine what parts of your current process can or should be automated.

For example, a typical challenge is the managment of resolution of phyisician issues and problems.

Another aspect of automating your relationship process is giving you the right information you require to manage an opportunity.  This information is usually more than simple name, address, phone, etc. of a prospect.  As a result, we will work with you to adapt our standard physician database to "customize" the database so that it captures all the information necessary for you to effectively manage each opportunity.

Step 2: MarketWare Database Customization

After we understand your physician relationship process and information needs, we will make any modifications to the standard physician database to match your facility's specific requirements.

Once we have completed the initial prototypes, we will email copies of the screens, etc. for your approval and refinement.  Because we have developed a "Rapid Application Development" tool in conjunction with MarketWare, this part of the process is usually completed in just a couple of days.

Once you are comfortable with the database design, we will then put into production a live database, and schedule a date to come out to your offices to install, train, etc.

We will also work with you to import any existing data into this MarketWare database (We can capture information from your existing Creditialing software like MD Staff, etc.).  We will also help you setup communications tools and synchronization scripts so that you can easily transfer and update data between remote users and your central database.

Step 3: Implementation and Training

As soon as your system is ready, we will come to your offices to install it and train your users and support staff. Training will be on-site so that your people can benefit from a hands-on experience using their own equipment and resources.

At the same time you can introduce to your users any changes or improvements to your existing relationship process as a result of implementing MarketWare, i.e., Physician Issue Management, etc.

Step 4: Technical and Training Support

We are committed to providing our clients with ongoing training and technical support that will enable them to turn their goals and actions into results, and their prospects into clients.

Our team of sales and marketing consultants are just a phone call away. They are on call to provide the technical and training support your sales team needs to ensure a smooth and successful implementation of MarketWare software.   We also provide streaming training videos directly from our web site so that your users can get the help they need, anytime, anywhere.

Think of us as your Remote MIS and Training Department.

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